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How to Get (Real!) Followers on Social Media…

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people…

15 Niche Social Media Sites to Help You…

  We all know that Facebook, Instagram and Twitter are great marketing tools.  I’m sure by now you’ve developed a strategy to engage and connect with your target audience.  But how is your Quora strategy…

Amazon’s retreat may be New York’s loss

Amazon’s decision to cancel its plans in New York City was actually the second time that New York missed its chance to host Amazon headquarters. The first time was in 1994, and what happened then informs…

Lessons from Behavioral Economics

I returned from Morocco, where I was asked at a conference, “Does behavioral economics make optimization models obsolete?” The message of some publications may be that behavioral economics is a substitute for ‘traditional’ economics and…

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